MERCADEO Versión en español
Eric Tourtel of Teads: Our campaign against adblockers has had high receptivity among advertisers
Liz Unamo| 22 de agosto de 2016
Tourtel: Más del 64% prefiere anuncios en video que sean relevantes para el contenido que están viendo
The campaign against adblockers promoted by Teads has had high receptivity among media, advertisers and users. Eric Tourtel, SVP for LatAm at Teads shared with PRODU some views regarding the survey about what motivates users to install adblockers, and how to create relevant advertising that adds value for the user. “The good news is that there are important publishers, like La Nacion in Argentina, for instance, who have echoed the study on Why People Block Ads. This means that the great media is now aware of the threat of continuing using advertising with intrusive formats.” We have to continue teaching the public, Tourtel highlighted. “They see internet as a simple thing to sell ads. We’ve stated clearly and strongly that the reason why people download adblockers is due to intrusive format.” As a company, Teads have had an exponential growth. “We’re doubling and have 100% growth rate per year. We already began to compete hard with YouTube and Facebook to gain access to the most important budgets. We have many annual agreements with many advertisers to continue to be recognize.” He said that they will soon open offices in Peru and Chile.
