Eric Tourtel of Teads: We had more than 200 meetings in Cannes with the main focus on the subject of attention paid

Eric Tourtel, CEO of Teads Latin America, sees the in-person attendance at the 2022 Cannes Lions Festival as extremely fruitful for his company. “This year we had more than 200 meetings,” he said, and recalled that before the pandemic they held some 300 meetings a year, but two years ago the number crashed to a mere 37.“I’m doing very well and I wasn’t going to come here because I thought that very few people from Latin America would show up…but then there were a lot of last-minute confirmations, which for me was very interesting because I would be able to see a lot of people from a long list of countries, which for me was great because I made use of the chance to meet with them.” The top focus for members of the Teads staff at Cannes was the subject of attention paid. “Attention is a tsunami washing through the market,” Tourtel said. During the festival his company launched a program promoting the measurement of omnichannel attention paid in the fields of creativity and media.”I believe the data we’re gathering now at the attention level will serve to clean up the market a little. The level of attention paid is the difference between being visible and being seen, and it changes everything,” he said.