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Ernesto Adduci and Marco Azucena from LAPIZ Promoted To SVPs Positions
Liz Unamo| 13 de marzo de 2017
Adduci y Azucena se unen a la VP sénior y directora de Cuenta Annette Fonte
LAPIZ announced the promotions of Ernesto Adduci and Marco Azucena, each to SVP, Account Directors. Both previously served as VP, Account Directors. “The leadership driven by Ernesto and Marco have contributed to the agency’s success for a long time” said Gustavo Razzetti, EVP and Managing Director at LAPIZ. “Within their new roles, they will reshape an entire department, accelerating a more decentralized model.” Adduci and Azucena will be joining Annette Fonte, SVP and Account Director reshaping the Account department of the the agency. The idea is to decentralized the role of the Account Director in order to develop business units around all the teams of the agency. Adduci oversees accounts such as Kraft, UnitedHealthcare and Mexico Board of Tourism. He has build global brands for clients like Charmin, Bounty and Gain for more than 25 years, and won multiple industry-leading awards including three Cannes Lions. While Azucena manages Allstate business being a critical player in the growth of the agency’s relationship with Advance Auto Parts. He has also created work for Coca-Cola and General Motors.
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