MERCADEO Versión en español
Ernesto Adduci From LAPIZ: We Are Again Focused On The U.S. Hispanic Market
Cristian Vergara| 12 de junio de 2017
Adduci: Como agencia debemos apoyar este tipo de encuentros
Ernesto Adduci, SVP and Accounts Director at LAPIZ USA, highlighted that in a strong industry, agencies become stronger and in this sense, events such as Next Generation Marketing, organized by AHAA, achieves great importance.“As an agency we must support this type of gatherings. Today we see more people than last year and it is nice to find more and more interesting people to talk with during the breaks” highlighted Adduci. He also mentioned the good first quarter the agency had. “It has been very productive. Many things are happening, we have opened new doors with Kellogs, also with clients we already had with the Publicis network” he said.He added that they are once again focusing on the multicultural market. “In the case of total market we see how budgets are dissolving and in this case, we are trying to go back to Hispanic marketing” he explained.He also emphasized that since Leo Burnett is being led in the U.S. by Andrew Swinand, they are more oriented towards strengthening their data area and how to apply it efficiently in the Hispanic market.“Now, the Publicis group is working more like one. We talk more with agencies we didn’t use to talk to very much. We work more retail, digital and in other growing areas” he ended.
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