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Facebook introduces a new option for advertisers: Premium Video Ads
Cristian Vergara| 16 de marzo de 2014
Facebook implementará anuncios en video con Premium Video Ads
On its official website, Facebook announced that its trying out ads in a new video format for its U.S. platform theyre called Premium Video Ads and since December they have been tested with a select group of advertisers.According to the company communiqué, Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion.The first examples are 15-second videos that appear automatically, soundlessly on the screen, disappearing if the user scolls past them but fill the screen and activate the audio if the user taps the video. At the same time, the social network said the impact of this kind of advertising will be measured in the same way as spots on television. And as a quality control measure, Facebook is working with Ace Metrix, a company that will review and assess how engaging the creative is for each ad before it appears on Facebook.Were taking this step in order to maintain high-quality ads on Facebook and help advertisers understand whats working to maximize their return on investment the statement says.According to the social network, people can expect to begin seeing these new ads over the next few months.
