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Facebook will reduce ads with misleading links
Patricia Molina| 27 de agosto de 2014
Facebook reducirá publicaciones con enlaces engañosos
Facebook announced new plans to clean up their news, to reduce publishing stories with links without information in the titles of the photos or status updates. The decision comes four months after the social network did the same with the messages with repeated content and links with spam.The strategy seeks to reduce those publications with links with a title that arouses users curiosity without showing a lot of information about the content. This kind of headlines or so-called hooks say normally: “You will not believe what happens in this video!” or “This story will shock you.”Facebook explains that such publications tend to get a lot of traffic and a better positioning in the news, but they are not a very honest way to do this, because if the content is of quality, it should be able to speak for itself.The company also argued that, according to surveys, 80% of users preferred headlines to provide information to help them decide whether to read the entire article before clicking. In addition, these stories tend to drown out the content of friends and pages that people really care about. That’s why Facebook’s algorithm will now consider how long people spend reading the content and the proportion of people who clicked compared to the number of people discussing and sharing the publication.
