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FCB Westand And ALMA Present The New Clorox Campaign
Manuela Walfenzao| 28 de julio de 2017
Inicio de la diversión en el baño, parte de la pieza Bathroom
FCB Westand and ALMA just launched a new creative effort for Clorox, named Clean and Healthy Home. The campaign’s core theme is that Clean is the Beginning. What comes next is everything. These ads are positioned as the first large scale campaign for Clorox in the new strategic platform developed by FCB Westand. ALMA worked on a version of the campaign for the Hispanic market. The campaign consists of three spots, Kitchen, Bathroom and Classroom, directed by Ian Pons Jewell from Reset. The idea celebrates what comes after “the clean: real life, unpredictable, chaotic and wonderful life.” In the films, the fun is interspersed with the act of cleaning the different spaces. FCB Westand team includes: Karin Onsager-Birch, CCO; Colin Mitchell, Associate Creative Director; Juliana Ardilla, Senior Art Director; Fred Levron, Worldwide Creative Partner; Simon White, CSO; Ryan Riley, Planning Director; Cary Pierce, EVP Management Director; Sue Redington y Gwen Hammes, SVP Management Directors; Sara Wallace, VP Account Director; Raisa Callazo, Account Executive; Elizabeth Morse, VP Director of Integrated Production; El Goco, Post Producer, and Mary Marhula, Director of Business Affairs. The team at ALMA for the campaign was: David Álvarez and Juan Camilo Valdivieso, Creative Directors; María Carolina Reimpell, Group Business Director; Viviana Bustillo, Senior Brand Executive, and Rafael Sánchez, Integrated Producer.
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