MERCADEO Versión en español
Fermín Vilanova of Garage Films: US Hispanic market is relevant due to its increase involvement and constant change
Manuela Walfenzao| 28 de agosto de 2015
Executive producer of Garage Films, Fermín Vilanova, talked to PRODU about the production houses expansion process. Created in Spain, Garage Films has now offices in New York, Los Angeles, Bogota, Madrid, Palma de Mallorca, Barcelona and Mexico City. “Fortunately, at the same time crisis hit the industry in Europe, we addressed the internationalization of Garage Films in Hispanic speaking growing markets” he explained. “All our efforts aimed to settle in U.S., Mexico and Colombia, and in creating services for different producers worldwide. We are also betting in developing post-production services to guarantee the quality of the spot production in all its stages and making it easy for clients to deal with only one business partner.” The companys international trajectory is an important hallmark that has allowed Garage Films directors to be part of a wide variety of projects in different markets. “This variety broadens the creative horizons of our talent. We film in Mexico, Los Angeles, New York, Barcelona, Madrid, Portugal, Warsaw, Momia, Java Island, and with actors of different cultures” he said. For Villanova, “the Hispanic market is of growing interest due to its increase participation and one of its challenges is its constant change. However its a market that already has signs of its own identity, language, music, fashion, consumption, and technology” he asserted. Among his last projects for the Hispanic market are spots for Honda, Nissan, Verizon and Danone.
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