Flo Lau of Shutterstock: Our report on trends paves the way for the most detailed decisions

Flo Lau, creative director of Shutterstock, presented what will be the leading creative trends of 2022 during the 31st edition of the Circulo de Oro Festival. Lau said The Art of Living is one of the most relevant She also said that fashion trends like Cyberpunk and A Futuristic Look have grown in popularity, as has focus on the real world – for example, Matrix.Among the many trends Lau mentioned was What’s Cooking, a compendium of graphic materials about the kitchen. “It’s a language that connects with everyone,” she said.Lau noted that at Shutterstock they have observed different trends in many countries. Among those, she spoke of Calligraphy, Natural Beauty and Open Spaces. In Brazil, for example, she noted the importance gained by the Pirate theme over the past few months. While in France the focus has been on All About Traveling and Doing What Comes Naturally, in nations like the United Kingdom topics linked to the Environment have been on the rise.“This report can be a guide to taking the most detailed decisions. That will depend on each campaign and every brand,” Lau said.