Ford World News: Study shows how togetherness in a car affects a couple’s relationship

Samantha Hoyt, marketing manager for the Ford Fusion, said “We’re excited most couples choose a sedan to travel in, and we’ve designed Fusion to meet the needs of couples who enjoy getaways by providing an inviting and comfortable interior in a car that is really fun to drive”. “We applaud Ford for being the first automotive manufacturer to understand the importance to couples of personal time together in the car” said Andrea Miller, CEO of YourTango. A new survey taken by YourTango.com together with Ford found that over 77 percent of couples want to take more road trips with their better half. The poll revealed that among couples’ driving activities, almost 80 percent take advantage of being alone together without interruptions to talk and get up to date on each other’s lives, 70 percent listen to their favorite music at full volume, and 55 percent enjoy the views and spending a little down time.As for their vehicle’s attributes and characteristics, more than 33 percent consider fuel efficiency the top priority, more than 28 percent say it’s the sound system, while more than 22 percent name the navigation capability as the most important.The Fusion covers all these needs, says Hoyt, with “a great entertainment and navigation system available with Ford’s standard, industry-leading SYNC® technology. And of course, it’s among the best in fuel economy for midsize sedans in America”.