MERCADEO Versión en español
Gillette Venus invites women to break female stereotypes in new campaign
Patricia Molina| 9 de enero de 2015
La marca de afeitadoras femeninas lanzó el pasado 8 de enero una campaña llamada #UseYourAnd
A recent global survey by Gillette Venus revealed that 70% of women worldwide have felt criticized by others. As a result, 43% of respondents said such stereotypes infused ideas have had a negative effect on their lives.In response to the data of this research, the female shavers brand launched last January 8th a campaign called #UseYourAnd, aiming to inspire women and girls to raise their voice against the labels and stereotypes encouraging them to release the innate potential within all women.As part of the advertising proposal, Gillette Venus has posted a video to cause a global conversation and inspire women to use their DNA in their favor: All the qualities, attributes and characteristics that make a woman beautiful no matter their differences. The video features real women who tell personal stories of loss of self-esteem derived from labels.”We created this campaign based on what women said. They feel that beauty brands tend to focus only on singular dimensions, either super model or super mom, when in fact most women are a fabulous mix” Charlene Patten said, leader of the franchise Gillette Venus. “In Gillette Venus, we believe that all women have the right to achieve and exploit their full potential.”To watch the video of the campaign click {here;https://www.youtube.com/watch?v=VFEaj2rNknU&autoplay=1}.
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