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Giovanni Villamar of Anomaly: Brands Will Focus More And More On Diversity
Liz Unamo| 12 de noviembre de 2018
Giovanni Villamar Anomaly
General Director Giovanni Villamar of Anomaly believes that as the 2020 census approaches, there will be more talk about how U.S. demography is changing, not only taking into account Hispanics but also Asian Americans, African Americans and the LGBT community: “I think the conversation is getting more robust, more exciting, and that clients will focus a lot more on these changes.” Villamar described the 2018 ANA Multicultural Marketing & Diversity Conference as an inspiring learning experience for both clients and the agencies: “It was a great opportunity to hear some of the best advertisers in the world offer insights and best practices on how to approach the multicultural market.” One of the challenges is keeping up the momentum. “A lot of clients have engaged in multicultural marketing in the past, but keeping up the momentum until the New Year, keeping that multicultural boost alive is probably the biggest challenge we’re seeing,” he said. Anomaly recently launched two projects: Reasonable Equals, focused on empowering women through the agency’s brands; and Cultural Marketing Initiative, which puts more emphasis on culture than on ethnicity. “Both will give us an additional boost next year. Our commitment to all things cultural and multicultural to generate quality is growing stronger,” Villamar said.
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