MERCADEO Versión en español
Gloria Constanza of d expósito & Partners: Our new campaign combines cultural passion with a solid strategy
webmaster| 22 de julio de 2016
Gloria Constanza, socia y jefa de Contactos Estratégicos de d expósito & Partners
Gloria Constanza Partner and Strategic Contact Chief at d expósito & Partners, shared with PRODU the key aspects of their new branding campaign. “Unlimited passion is part of the culture of our agency that begins with our leader, Daisy Expósito-Ulla. The reason for launching the campaign with this slogan is because when you combine cultural passion with solid strategy, the result is magical. With this mix you can turn down mountains to reach your goals no matter the obstacles and challenges.” The campaign emphasizes on the media department’s success -leaded by Constanza- and clients, due to the amount of conversations in this area, and “we want to remind others that we can be the solution for their programs for the Hispanic and general markets” she explained. The Hispanic market is and always will be part of our DNA -she said-, because the main focus of this campaign is anchoring in their offering for this audience, but this is not limiting, nor excluding. “Also we want to let know that we’re prepared to offer services to the Anglo market and that we possess operations versatility, as we say, as The New American Agency.” The media team goes further than numbers and data, she added. “Our planning anchors in two main points: developing a plan that covers all the central objectives in terms of metrics, and in focusing on the idea, which aid us in creating strong bonds with the targeted audience.”
