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Gonzalo Alonso de Audio.ad: We’re launching an interactive format that allows users to make a call to action
webmaster| 19 de julio de 2016
Gonzalo Alonso, director general de Audio.Ad
Audio.ad is developing for Latin America and the U.S Hispanic market three products: content production, audio advertising in 3D, 360 experiences and releasing an interactive and voice format; explained to PRODU, Gonzalo Alonso, General Director of the company. “The digital audio interactive format enables users to interact with voice and make a call to action, depending on the marketing objective of each advertiser. We’re presenting this as something historical for radio ecosystems. Never a commercial ad had the opportunity of interacting with the end user” he said. He added that this service is now in regional pre-sale. This year they are focusing in the U.S. “With the support of Cisneros company we had the opportunity of opening operations in the U.S.” With already offices in Miami and New York, they expect to open operations in Chicago, Texas and California. “We want to have presence in the five most relevant states of the U.S with the largest Hispanic population, and do the same work of developing, positioning and adding value we’ve been doing in Latin America” he said. The goal is finding an ecosystem very similar to radio -he explained- that allows, with technology, to be smarter when buying, but also to sell the format not only by seconds, but by complete listening. “So this ability to have 40 seconds for distribution is a perfect scenario for any company or brand that wishes to generate storytelling and, precisely, tell this story directly into the consumer’s ear.”
