Gooru launches its live streaming and video-on-demand platform for the U.S.

Gooru announced that its streaming and video-on-demand platform is completely available for North American companies that wish to optimize their digital strategy in the aim to leverage and monetize their web video content.The service was first launched in Spain in 2014 under the name Wouzee. It rapidly reached first place among streaming networks and has generated enough content to continuously broadcast for 20 years. Its technology has evolved into a business-to-business solution that distributes content. It is currently entering the North American market as Gooru.”Gooru allows businesses such as media companies, educational institutions, government offices and other information entities to leverage the power of video to engage audiences and monetize content” explained Marcial Cuquerella, CEO and Co-Founder of Gooru. “The way that videos are typically monetized often comes with limitations to accessibility, look-and-feel, video length, availability, quality, advertising, etc. We eliminate these limitations by allowing companies to customize and own their video sharing experiences.”