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Greg Knipp from Dieste: We are known by the high level of creativity and that is not going to change
15 de mayo de 2013
Greg Knipp, CEO of the multicultural agency Dieste, talked with PRODU during his participation in the anual of AHAA, this year held jointly with FIAP and Circulo Creativo.About Diestes expectations after Aldo Quevedos departure at the end of last year, who was acting President and Creative Director of the agency, Knipp was very optimistic and praised the work of Paco Olavarrieta, who substituted Quevedo as the creative mastermind.Expectations are extremely high, every kind of reorganization endures growing pains but weve been able to get through and we feel very good. In fact, weve double the growth in the last two years, Knipp said.Being able to bring someone like Paco in what has been a seamless transition, seeing clients are happy, new business prospects better than ever, and having Aldo happy is great.Diestes creative style has been the agencys main characteristic since its beginning, to which Knipp guarantees that will keep Diestes name in first row. We are known by the high standard of creativity since Tony and Warren founded the agency and that is not going to change. After being centric in television and to become centric in a digital platform raises the bar even higher; there are greater complexities and you have to be able to work in a variety of platforms to succeed but we are excited about how all that is moving remarked Knipp.
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