Imagen de la campaña en Facebook para California Milk Processor Board
“Turn your milk container into art together with your child and post it in the comments to participate in our new #MilkAndArtContest”. That is the message of the California Milk Processor Board (CMPB)´s new Facebook campaign directed by the Grupo Gallegos.The piece, which forms part of the 2.0 contest, encourages mothers to make together with their children, a piece of art with waste material, but mainly milk containers. That way, participants take part in a contest for a fund that goes for their children´s college tuition.”In CMPB we understand the role that mothers have in their children´s lives and are always looking for positive ways to involve them”, said Steve James, Executive Director at CMPB. He adds that “the contest Milk & Art offers a family activity that reminds mothers how important milk is for their children’s nutritional development”.The contest is part of the campaign Alimentando para un Futuro Mejor, that was initiated in 2014 to remind consumers of the importance of good nutrition from childhood.
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