MERCADEO Versión en español
Gustavo Lauría From We Believers: In Sobrevivientes For Volvo North Miami We Show Real Testimonies
Liz Unamo| 5 de mayo de 2017
El esfuerzo es protagonizado por 12 sobrevivientes
“Let me show you the Volvo that saved my life” says one of the salespeople in the most recent work presented by We Believers for Volvo North Miami. This line is part of the testimonies of 12 survivors of fatal accidents using a Volvo. “Sobrevivientes for Volvo did not require a great deal of training, although they were guided by the salespeople of Volvo North Miami, the stars of the initiative were centered on sharing their experiences” explains Gustavo Lauría, CCO of the agency. The agency brought a different and important vision to buyers as Survivor Sales Agents, when they emphasized security as a priority instead of superficial features that are the elements most sought-after by purchasers. “The impact on sales was notorious, thanks to the usage of real people who had survived a car accident using a Volvo” he pointed out. The spot, directed by Hernán Pettinaroli from Letca Films was shot in two different shops in North Miami and launched in April. The music was under the responsibility of the pair Alexis Estiz, and Alberto Slezynger from Personal Music. The activation was led by Gustavo Lauría, Patricio Elfi and Leo Prat were Executive Creative Directors.
