MERCADEO Versión en español
Havas ends Cannes International Festival with a historic triumph
24 de junio de 2014
After completing the 61st edition of the Cannes Lions Festival, Havas concluded the global creativity event with a record for their story. 15 agencies of the network were awarded, totaling 30 lions, which means a high record for a young company like Havas.Creativity has always been at the heart of our industry, but it is even more crucial in the current scenario of communications, in which there is so much competition to win the consumers attention. The great creative work goes beyond fragmentation and Cannes celebrates the best of the best,” Yannick Bolloré, chairman and global CEO of Havas, said. Additionally, the company achieved an excellent performance at Lions Health, a brand new category of the festival, in which they received three awards, including a Golden Lion.This growth has been quantitatively and qualitatively at the same time, to win the coveted Black Lion in Effective Creativity for Havas Worldwide Australia, by One Green Bean and the Media Grand Prix, to reward Havas Media Peru for the Coca -Cola campaign Happy ID” concluded Bolloré.To watch the awarded work of Havas, visit their {Youtube;https://www.youtube.com/user/HavasGroup/videos} channel.
