MERCADEO Versión en español
Havas NY refreshes audiences with the launching of Keurig Kold
Manuela Walfenzao| 5 de octubre de 2015
El comercial muestra en 30 segundos el poder de las máquinas Keurig Kold
Havas New York worked with the production company Brand New School and the director Chris Dooley on a spot for the launching of Keurig Kold, titled: {Make Your Favorite Cold Drinks;www.produ.com/publicidad/videos/index.html?Noti=10014}. In 30 seconds they show how powerful the Keurig machines are to cool things, in an alliance with several refreshing beverages brands. The ad opens up with a shot of the machine when it starts to work and produces a glass o very cold Coca-Cola. Then different beverage logos appear in a colorful and refreshing world. A voice in off says: All your favorites with a push of a button. It is a simple ad, but the rapid editing rhythm draws people´s attention. Some shots include ice cubes exploding and lots of bubbles.”To help create the first impression of the brand is exciting and challenging” said Dooley. “So it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.”
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