Hernan Cerdeiro and Diego Yurkievich bid Alma farewell

Hernan Cerdeiro and Diego Yurkievich gave PRODU the details of their exit from Alma, their plans for the future and the experience they take away from working at that Hispanic agency.As announced by Alma, the creative duo decided it was time to seek new horizons in a decision they both agreed upon. For his part, Cerdeiro embarks on a new project at LatinWorks as creative VP. “It’s a time in my life when I’m happy about the results I obtained in my previous agency, and glad to be part of the LatinWorks team” Cerdeiro said.For Diego Yurkievich, his departure completes a cycle. “Those were two and a half very tough years, in which we achieved some incredible results, but which were very demanding both physically and psychologically”.“Our leaving was completely unanimous. We sat down with Luis Miguel and decided that this was the end of a cycle. It was intense but a great learning experience for both sides” Yurkievich said. For now, Yurkievich is not announcing any plans for the future. “I need to take some time to rest up, because the road up to now has been pretty rough”. Both agreed they leave with good memories of the creative duo they created. “What I take away is having met that incredible guy Diego. We left the agency at a time when things were going well, and I’m left with some great memories of people with real enthusiasm for their work” said Cerdeiro.“I had an incredible partnership with Hernan – we had never worked together before and it was an incredible experience for the creative and personal development of both of us” Yurkievich said.