MERCADEO Versión en español
Hyundai hires Subaru’s veteran to manage their US marketing department
12 de agosto de 2015
Dean Evans, un impulsor de la publicidad digital, será el nuevo director de Mercadeo
Hyundai announced the appointment of Dean Evans -known for his work in brand building and implementing innovative digital marketing programs to drive demand- as its U.S. CMO, ending a nine-month vacancy on this position. The move comes six weeks after Hyundai wrote a big check to replace General Motors as sponsor of the National Football League. Now is Evans turn to help sharpen Hyundai’s message for that stage. “Dean has a remarkable background, which will prove invaluable to Hyundai as our company moves forward in the ever-changing auto market” said Dave Zuchowski, president and CEO of Hyundai Motor America, in a statement. Evans served as CMO of Subaru until 2014. There he developed a TV campaign built around the companys support of charitable causes, where one featured families of dogs traveling in Subarus and pitched the vehicles as dogs approved. However, Evans was known as a digital specialist who focused on online advertising, increasing the share of Subaru’s marketing budget spent on digital to 25% from 15%.Evans appointment comes at a crucial time for the automotive, which has been struggling to reach the growth rates it enjoyed in 2010 and 2011, due to constraints on production capacity, heavier competition and a product lineup that skews toward cars rather than pickups and crossovers.
