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Indra Nooyi of Pepsi: No one has used emojis like Pepsi will in 2016
Manuela Walfenzao| 19 de febrero de 2016
Nooyi: Nuestros consumidores están muy emocionados por este programa
The giant in sparkling beverages is planning to launch a global campaign entitled PepsiMojis. For this effort they specially designed cans and bottles with customized emojis for more than 100 global markets, including the U.S., Russia, Canada and Thailand.”Emojis are the language of today but no one has put them in the world like Pepsi will in 2016. With more than 70 global and locally uniquely designed emojis printed on cans, bottles and cups all over the world, you’re going to be able to say it with a Pepsi all through the summer of 2016″ said Indra Nooyi, PepsiCo CEO.According to Nooyi the emojis cans come in handy. “When you find yourself stuck at a train station in a foreign country or at a concert where it’s too loud to speak, you can use your emojis to communicate. Our customers are very excited about this program” she said.Pepsi will support the program with digital and traditional advertising. The campaign will extend beyond packaging. They already closed deals with fashion designers to develop a collection of PepsiMoji-inspired sunglasses. Also they will launch soccer-inspired emojis as part as a soccer-themed campaign that will run in Europe.The soda company has also designed emojis specifically targeted for each market. One of them depicting a traditional Thai costume. Last year, to celebrate World Emoji Day, Pepsi released a #PepsiMoji Keyboard that is still available on Apple’s App Store and on Google Play.
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