MERCADEO Versión en español
Instagram predicted to be a perfect business strategy
Patricia Molina| 11 de octubre de 2013
Empresas ya están trabajando en la promoción de su marca a través de la red social
Instagram is undoubtedly the favorite photo app of the hi-tech community. More than 150 million people around the world use the application to see and share high quality photos with family, friends and celebrities.Before it had been around for three years, Instagram made it possible to upload and watch 15-second videos. That announcement got a great reception unlike the announcement of the new feature thats coming and that has sparked a lot of complaints among the general public.Instagram announced last week that the app will begin to display advertisements. The company paved the way to winning acceptance by saying that our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy.In other words, the ads appearing along with photos and videos, Instagram executives say, will be of high quality and will not affect the users experience.As for the commercial part of the equation, the decision to generate advertising revenues could prove a huge victory for Facebook, the social network that bought Instagram in 2013 for $700 million in shares.With the advertising space sales, some financial analysts like Arvind Bhatia of Sterne Agee believe that Instagram could rake in up to $400 million in the first year.
