MERCADEO Versión en español
IPG’s UM appoints Erin Quitana as US CEO as replacement of Joe DiMiero
12 de diciembre de 2023
Erin Quintana de UM
IPG’s media agency UM named Erin Quintana its new US CEO in replacement of Joe DiMiero. Quintana, a 15-year veteran of the company and former chief client officer, takes this new position after DiMiero troubled tenure marked by client losses, a questionable management style and high-level executive departures. In response to these problems, DiMiero has taken a leave of absence, paving the way for Erin Quintana to come into the job of U.S. CEO. The leadership transition intends to solve the challenges faced during DiMiero’s tenure and bring about a favorable turn in UM’s trajectory.“I am thrilled at the opportunity to lead UM U.S. after spending more than half of my career within this incredibly special community and experiencing so many different parts of the business,” Quintana said in a statement issued by the company. “We have strong momentum at our backs that I am excited to accelerate in 2024 through a focus on growth for our clients, our community and our industry.” Previously, Quintana oversaw all account management, and is credited with leading the pitch that won UM the global General Mills business. She previously served as evp, global client lead, in charge of accounts including Johnson & Johnson and American Express.“As the Head of J3 (now Onevue), UM’s bespoke unit dedicated to the J&J business, she brought all components of the client’s media buying business under one umbrella for the first time ever while delivering award-winning work and driving a culture of collaboration and support,” read the press release announcing Quintana’s appointment.
