MERCADEO Versión en español
Isales and Kramer: The Círculo Creativo is living a historical moment in the light of the growth of the Hispanic market
Manuela Walfenzao| 19 de marzo de 2015
Ilia y Maddy son creativas de origen multicultural, capaces de crear campañas que interactúan con múltiples audiencias
Ilia Isales and Maddy Kramer are a young creative pair from LatinWorks, that collaborates with the Círculo Creativo. As bilingual Latins of multicultural origin, they create campaigns that interact with multiple audiences.In the Círculo they currently take part in content conceptualization and production processes. Kramer offers her skills in conceptualization, branding and design, and Ilia offers her talent as art director, illustrator and writer in both languages.They are convinced that multiculturalism is a platform to generate greater impact in the light of the transformation that is taking place in the US. “The Círculo Creativo is living a historical moment with the growth of the Hispanic market and as part of that market we have a unique perspective that deserves to be shared”, said the pair.Isales projects the Círculo as “a bridge among creative designers of the general and the Hispanic market that will help change the perception many have on crossing markets”. On her experience in the organization she added: “I have met many key people whom I know will help me grow as a creative. There is a lot of freedom and willingness to talk about initiatives”.The pair’s project is to foster the empowerment of Hispanic creative women designers in high positions in the industry. This is one of the proposals to carry out in the future in alliance with the Círculo. “We can show ourselves as creative women who want to grow in the industry and together with Círculo impulse other creatives to be part of this project to make a difference”, added Kramer.
