MERCADEO Versión en español
Ivanna Casado of Teads: We are all eager to understand where advertising is heading
26 de enero de 2016
Casado: Es importante conectar a nuestros clientes con los líderes de programmatic
Ivanna Casado, VP Sales LatAm Teads, explained to PRODU that Teads Talks is the program where they begin to promote education for all their clients, publishers, agencies and advertisers about the most important and new trends regarding programmatic, mobile and innovative formats. Casado considers that in these events content should be more important than networking. “We are all very eager to understand where advertising is heading and to comprehend the new programmatic trends. Its very important to develop a platform where we can be closer to our clients and be able to talk about these issues in a more informal and intimate manner.” “Our interest in January was to begin with the Teads Talks platform to connect our clients with those people leading the most important Teads projects in programmatic, mobile and innovation formats. And from there create a specific program for each person: clients, media agency, publishers and advertisers, to generate a workshop program that can illustrate the category they belong to, or to talk about mobile, online metrics, programmatic, or about where is the industry heading” she said.
