MERCADEO Versión en español
Jason Silva from National Geographic: Innovation transformation as oportunities
4 de mayo de 2015
Jason Silva, Filmmaker y Host de National Geographic
The world evolves day to day in complex manners and our future will depend on how we prepare to assume those changes. Inspiration, innovation and opportunities were key terms of Jason Silva’s (Filmaker and Host of National Geographic) participation as a speaker in the 2015 AHAA edition. “You must be relevant in this age of changes, when you inspire your consumers, when you give them an awesome experience. This is the emotion that tends the most to inspire people to share a piece of that content. Then, if you are in marketing and create a campaign that inspires that sense of awe in the person, there is a bigger chance that the person will become part of your campaign and share that video on Twitter, Facebook”, said Jason Silva to PRODU.The host of the TV show Brain Games assures that through their communication platforms they openly experiment with the spreading of ideas.For Silva, the Hispanic market is increasingly more relevant, “we are already becoming part of the mainstream and it is very exciting because there are lots of stereotypes about Latins in the US and I like to eliminate those stereotypes and confuse Americans somehow. The key is in being open to change, to transformations and not think it is a threat to us, but see it as an opportunity”, he concluded.
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