MERCADEO Versión en español
Jorge Colón from Letca Films: The experience and result with the Nescafé spot were spectacular
Manuela Walfenzao| 2 de junio de 2016
Nescafé invitó a las personas a romper la rutina con un viaje lleno de estrellas
Jorge Colón, President and Founder of Letca Films, feels that the first six months of 2016 have been wonderful for his company. He shared with PRODU that they are very happy about the campaign they just signed for Nescafé together with Casanova/McCann, {Rompe la rutina;www.produ.com/publicidad/videos/index.html?Noti=11108}. “We did a social experiment like last year’s, but with the people at Casanova/McCann we took it to another level. For this shooting we created a Nescafé bus that stopped at normal stops and challenged people to hop on for a surprise destination” he explained. “I was surprised at the amount of people who dared to get on the bus and had a spa day at a lovely house, with a Nescafé cooking course on a yacht with Ricky Martin as a helper.”Colón said the shooting was very complex, with more than 40 hidden cameras in the different bus stops and surprise locations. “I take my hat off to the Casanova/McCann team. We get along very well and they trust us very much. The experience and the result were spectacular.” Elías Weinstock, EVP and CCO of Casanova coordinated the team, together with Rodrigo Lino, VP, Creative Director.Letca Films, shot in 2015 the DPA campaign together with Dieste and Colón feels very proud of this initiative, that has won awards in all the festivals it has taken part in. “I shot a campaign for Humex with more than 40 children singing and it is one of the most satisfying projects I have done this year” he concluded.
