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Jorge Colón from Letca: The campaign we shot for Tide is very interesting because it is centered on bilingualism
Manuela Walfenzao| 18 de marzo de 2016
Colón: Trabajar con Hernán Cerdeiro y su equipo siempre es un placer
Letca Films recently shot two commercials with Conill Miami for Tide and Crest. The President and Founder of the production company, Jorge Colón, directed both pieces and commented to PRODU that they are very happy with the results of the campaigns, although each one implied different challenges. Colón pointed out that “working with Hernán Cerdeiro and his team is always a pleasure. We have worked together for years and already know each other.””The Tide campaign is very interesting because it is centered on Hispanic comedy and the bilingual story. We used very good actors to treat the topic. The characters speak Spanglish and we played with that a lot. The truth is that the piece turned out very well”. This spot was shot in Mexico, where they found actors who spoke English and Spanish perfectly well. It is still in the editing process and will be released for TV and digital.For the Crest commercial they shot the interaction between small children and their mothers. “It was a lovely shooting, although it’s always a huge challenge to work with children, and more with children in costumes. The commercial had its difficulty level but everything turned out very well. We shot with Fernanda Madrigal, a great actress, and all expectations were exceeded” concluded Colón.
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