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Jorge Colón of Letca Films: The new campaign for Toyota’s used cars shows the good relation between client, agency and production house
Manuela Walfenzao| 14 de julio de 2016
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President, Director and Founder of Letca Films, Jorge Colon shared with PRODU his experience filming together with Conill the new campaign for Toyota’s used cars. “This is a campaign of which I feel very proud and I would like to thank all of Conill’s creative team for the excellent job they’ve done with this account” he said. “It’s amazing the work accomplished by Conill’s creatives. For years they’ve run Toyota’s account, but the used cars division is a very special case they have been working little by little. They were able to motivate the client to jump from banners to online commercials. The spots of this campaign have already been broadcasted by MTV. Pieces like this, would have never been thought some years ago” Colon explained. He said that the client-agency-production house relationship in this case has improved increasingly. “Everyone trusts everybody and that’s why we have achieved great results. We all are aware that the work must be team work” he added. For Colon one of the most important accomplishments of this filming process was that they did magic with the budget and the outcome was a first-class product. “We filmed in Mexico. For the clowns’ spot, the photographer did an excellent job, and I focused a lot in the call back process to find the actors” he concluded.
