José Villa from Sensis: Experts will avoid using a single approach in marketing to millennials

José Villa, President and Founder of Sensis, points out that millennials have adjusted the use of technology in their daily lives, remaining connected to the world around them. That was the expert’s conclusion after conducting an analysis on the evolution in the behavior and presence of Hispanic millennials in social networks, according to the findings of the Hispanic Millennial Project.”Savvy marketers will avoid a one-size-fits-all approach to marketing to Millennials” he warns.According to the study, 33% of Hispanic millennials use YouTube as a way to get news, which is revealing on how they are moving beyond traditional mainstream news sources, such as television. On the other hand, at least 41% of this segment reported feeling more empathy for Instagram, than Twitter. “Hispanics are least likely to show a preference for text-based social media like Twitter. They are drawn to social channels that are more visual in nature.”Only 30% of Hispanic millennials uses LinkedIn, while 51% uses Snapchat to remain in touch with their families, roughly 20 percentage points more likely than any other millennial group.