JWT presents its third annual report about the most important topics on mobile connectivity

The report 10 mobile trends in 2014 underlines the main topics discussed in the Mobile Devices World Congress this year, in the Consumer Electronics Show and in the South of Southwest Interactive, and it also analyzes the trends that stood out in previous reports. “While we go quickly towards a world of mobile technology, mobile devices impulse fundamental changes in the business scenario and in consumers’ behavior and expectations”, Marian Berelowitz, JWTIntelligence’s editorial head, said.On his behalf, JWT’s trends’ strategist, Will Palley declared: “Mobile technology is changing consumers’ way of thinking and it allows to offer goods, services and processes that were not possible before. These changes, including the Internet of Things, that is expanding more and more, will radically change our daily life and will create very attractive opportunities to brands.”The report 10 mobile trends in 2014 studies the causes and significant manifestations of this evolution and its implications for brands. The report also includes ideas from interviews with some opinion leaders and mobile experts.