MERCADEO Versión en español
Kellogg Company becomes the official sponsor of the FIAP 2023 discipline ‘Innovation’
Cristian Vergara| 29 de agosto de 2023
Omar Carrion Kellogs
To reinforce its commitment to innovation and creativity in Ibero-America, Kellogg Company LatAm announced the sponsorship of the Innovation discipline at the Ibero-American Creativity Festival (FIAP) 2023.Kellogg’s decision to take on this sponsor role is rooted in a strong belief in the importance of innovation in all aspects of its operation. According to Omar Carrión, IMC & Omnichannel Experiences Sr. Director LATAM of Kellogg Company: “Innovation is at the center of everything we do. Not only in terms of our products but in the way we do marketing and communication. We seek to be consistent in our discourse and behavior.”According to Carrión, the essence of Kellogg’s innovation aligns perfectly with the objectives of the discipline at FIAP 2023, and being at the festival is their contribution as participants and members of the industry. “It is our way of supporting and encouraging innovation among our colleagues and peers to promote a more competitive industry.” He added that this bet is also due to the nature of regional talent. “In Latin America, given our geopolitical and economic circumstances, we must be innovative and creative every day to turn around our adversities and complexities. It is our way of surviving our regional and country realities, tremendously complex in some cases.” Kellogg Company’s sponsorship at FIAP 2023 reinforces its commitment to promoting innovation and creativity in the region and adds to the enthusiasm of the FIAP and AWLATAM event for a more dynamic and competitive future in the Ibero-American creative industry.
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