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Kimberly Little Sutherland: Digital identification requires a balance between trust and consumer convenience
Manuela Walfenzao| 26 de junio de 2015
Kimberly Little Sutherland, directora sénior de Identidad y Estrategia de LexisNexis Risk Solutions
Digital identity is the key to communication efficiency and of modern day online commerce, but the process to generate trust on line can block user’s experience. Kimberly Little Sutherland, Senior Director making for Identity and Strategy at LexisNexis Risk Solutions, analyzed the condition of online consumer’s identity and his willingness. “We have seen that communication and interaction channels have multiplied. The way we get in touch with consumers has changed more than ever. To begin with, all the information a company needs to ask: name, address, date of birth, and much more, are the data that define the relation we will have with the final consumer. But the problem is that the data must be confirmed, to make sure it is not a false or stolen identity. According to the executive, the two most used mechanisms to verify clients´ identities are fingerprints and voice, but both must be perfected. For Little Sutherland, face recognition is not a far-fetched alternative. “If so many people take selfies and share them, I don´t think they will have any trouble in placing the phone to their faces to access a website or carry out an operation”, he said.The key to all these processes is convenience and acceptance for and by users, who are increasingly sensitive to the topic of identity fraud.
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