LatinWE’s Elizabeth Gray: We are pioneers in the representation of Hispanic talent in social networks

Elizabeth Gray, VP of Production and Development Content at Latin World Entertainment (LatinWE), was a speaker at the third edition of WebCongress Miami, where she shared with the audience the expansion of the agency, as precursors of management talent leading social networks.”We are growing in social media, and in turn representing the number one talent of the Hispanic market in digital,” said Gray.The new focus of LatinWE targets who are now considered stars of YouTube, Instagram, Vine or Facebook, and other social networks. “We are representing the new generation that has the support of the followers considered new consumer of the brands,” she added.According to Gray, the agency currently handles 35 talents exclusively, baptized by them as influencers; term positioned in Yo soy el artista, and collaborate with other 100. “What we measure and assure is when they start working with us and with brands their engagement is real.”The executive said that the objective of LatinWE is to educate brands on the importance of being present in social media. “We were able to demonstrate through the summit and the reality Yo soy el artista of Telemundo, the success that was to generate 2.9 billion expressions of a brand that did not exist, which is worth about $ 50 million in ROI, and thus showing the audience of the US, that Hispanics are present in social media.”