MERCADEO Versión en español
LatinWorks was awarded with a Bronze Lion in Radio for the piece Money for Cine Las Americas
18 de junio de 2014
Tony Hertz, propietario y director creativo de Hertz y jurado de la categoría de Radio
For the fifth consecutive year, the Hispanic agency LatinWorks, led by Sergio Alcocer and their client Cine Las Americas, had the industrys recognition with a bronze Lion in the category of Radio, with the piece Money.This time, the radial category received 1.448 pieces from 57 countries, in which Japan won 16 Lions, the United States ten (including the award for the Hispanic market) and the UK with four winners.Tony Hertz, Hertzs owner and creative director, in his role as president of the jury, shared with PRODU his impressions of the LatinWorks piece, stating that “what is interesting is that it is a continuation that keeps the same approach and that also makes interesting comments on politics in Latin America in a fun way and that has not changed.”According to Hertz, the rigidity of the piece led the jury to qualify it with a bronze Lion. “Although it is a clever and fun piece, it does not break expectations and does not stand out from the rest. Likewise, he said the value of bronze should not be underestimated. “We would all like to have one in this festival, they are very lucky to have won,” Hertz concluded.
