MERCADEO Versión en español
Launch of 2btunes Opens New Opportunities for Brands in The Musical Realm
Manuela Walfenzao| 11 de mayo de 2017
Equipo directivo de 2btunes
2btube, the number 1 global Spanish-speaker talent representation company, according to a ranking published by Socialblade, announced the launch of 2btunes, a division specialized in musical artists on YouTube. With more than 1,000 million views per month, this represents a huge opportunity for the brands that are increasing their investment in the musical realm. According to the study by the media agency Havas SE Music Fans Unplugged, 73% of advertisers feel that getting involved with music improves their brand image, and 70% assures that it makes them stand out among their competitors. The big reach that musical artists have and the fact that their content connects with such a varied audience is another advantage for brands. 2btunes, as well as lending services to established or independent artists, also supports record labels and agencies that need an expert partner in the management, protection, and monetization of contents on YouTube, as well as in the management of campaigns with brands and advertisers. “With 2btunes, we will help musical talents increase their audience and fans, while we protect their contnets, increase their distribution and maximize the income of their activity on multiple digital platforms” said Fabienne Fourquet, CEO at 2btube, after the launch. “We have an expert team to offer personalized consulting, both to independent and renowned artists and as all types of companies involved in the musical territory.”
