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Lauren Wiener from IAB: In a world where advertising is centered on people, the industry should leave aside old habits
Manuela Walfenzao| 9 de septiembre de 2016
Lauren Wiener, presidenta de Plataformas de Comprador de Tremor Video y Chair de IAB
For Lauren Wiener, President, Buyer Platforms, Tremor Video & Chair at IAB, the 2016 MIXX Conference is preparing to renovate the creative industry by discussing the main challenges they are facing. On Monday September 26th and Tuesday 27th the ad industry´s top leaders and thinkers will convene at the Crowne Plaza, including Google, Publicis Media, McDonald’s and 360i, to explore the reinvention of media, platforms, creative and business models.One of the most important topics will be the marriage of creative and data. In diverse panels, the experts will talk about the search for spaces to include storytelling in a world dominated by programmatic marketing. The transformation of TV and the new video experience will be another topic the speakers and guests of the IAB MIXX 2016. “In this new era of people-centric advertising, the industry must leave the ways of the old world behind or risk losing out” points out Wiener.The creation of authentic value and exchange with consumers to avoid the use of ad blockers will be another topic covered in the conference.The venue will be the Crowne Plaza Hotel in New York City.
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