MERCADEO Versión en español
Leading brands use mobile ads in Spanish to target Hispanics
Patricia Molina| 6 de diciembre de 2013
Publicidad móvil continúa siendo efectiva
Leading advertisers and brands like Budweiser, Chevrolet, Disney, Ford, Gatorade, McDonalds, Nissan, Sprint, Heineken/Tecate, T-Mobile and others are including Spanish-language mobile advertising in their media plans to engage the Hispanic community.HispanicWebMonitor, with data of the Media Economics Group, shows that in October 2013, 573 companies and 1,642 brands used mobile ads in Spanish.The expanding use of mobile ads by big advertisers is not surprising theres an avalanche of data showing the vast growth of smartphones and tablets among Hispanics. 69 percent of Hispanics own a smartphone. Source: Nielsen. 68 percent of Hispanics who own a mobile phone, use their telephone to connect to the web. Source: Pew Hispanic. 54 percent of Hispanics with a mobile phone visit shopping sites from their browsers during a typical month. Source: Experian. 60 percent of Hispanics who use their phone to visit the web are above all those who visit the Internet only on their cell phones. Source: Pew Hispanic. Hispanics who own mobile phones tend to have iPhones (26 percent) or Androids (27 percent), all adults. Source: Pew Hispanic.Moreover, recent data from Experian also show that Hispanics are receptive to mobile advertising Hispanics tend to be twice as interested in mobile ads and 58 percent more likely to buy the products advertised.
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