Leo Burnett and esurance warns Pokemon Go players about Catching and driving

Leo Burnett Chicago developed a campaign for the insurance company, esurance under the slogan Don’t Catch and Drive addressing Pokemon Go players. The goal is reducing car accidents produced since the app was released. It’s a humor based campaign that features several players catching unwanted Pokemons as Dingduck, Collidaquill, Scratcherscray and Fenderbendix. Each character refers to various kinds of car crashes or accidents. The drivers are presented aside their damaged vehicles talking unenthusiastically about catching these Pokemon. The brand, which tagline is Insurance for the modern world, leveraged on a mobile trend to warn people against distracted driving. Together with the 30-second spot for social networks, Leo Burnett created an activation in Chicago. They staged a fake car collision with a hot dog vendor with the Fenderbendix on scene as the supposed cause of the mishap. Many pedestrians witnessed the accident, and watched a message reading, “smart people #DontCatchAndDrive” along with the esurance logo.