MERCADEO Versión en español
Leonardo Marques of Verizon at Hispanicize: The cell phone is the best tool for creating a direct relation with the consumer
11 de abril de 2013
Leonardo Márques de Verizon
Among the trends discussed during the third day of Hispanicize was Hispanic mobile marketing: The third screen is here! On hand as presenters were Luis Sosa, CEO of DDM Brands; Leonardo Marques, solutions architect at Verizon; and Jose Villa, president of Sensis.Mobile phones are taking over as the best way to communicate and access the Internet, and Hispanics are leading the trend. Companies targeting Hispanics have started taking the trend seriously and applying it successfully. Brands are even creating their own apps in Spanish to connect with these savvy mobile users.Surveys show that Hispanics are highly receptive to mobile marketing messages that are done right. The cell phone is with consumers 24/7, they use it both at home and at the office whats important is that the message be a good one and aimed intelligently at the target audience, and if that is done that audience is bound to multiply Marques said.Like most Americans, Hispanics are intelligent buyers. The use of coupons among Hispanics has surged by 51 percent. And Hispanics arent clipping coupons, theyre downloading them from their cell phones. Mobile phones are very personal gadgets. Given the experience of immersion that the mobile phone provides, content suppliers and brands have a unique chance to form a direct relationship with customers DDMs Sosa said.Both application developers and advertisers can obtain big advantages by providing a relevant, respectful advertising experience said Villa de Sensis.
