MERCADEO Versión en español
LIONS Creativity Report global rankings released
Liz Unamo| 17 de septiembre de 2021
Cannes Lions Referencial
LIONS has released the global LIONS Creativity Report, which benchmarks creative success across the industry. This year, the report is extended and the official rankings are presented alongside trends, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world. The global rankings within the LIONS Creativity Report record the performance of the world’s most creative companies, people, and regions. The rankings are compiled using data from Lion-winning and shortlisted work across 2020 and 2021, including PwC as the process integrity partner at the Cannes Lions Festival of Creativity since 2013.Simon Cook, Managing Director, LIONS, comments: “Alongside the definitive rankings, the LIONS Creativity Report contains actionable insights that can support the creative community to learn from the global talent behind the world’s highest ranking creative work. The report spotlights the companies and people producing game-changing work and sets the benchmark for the future of creativity.”The official rankings are announced as follows. Full rankings are found within the report: Creative Location Rankings: 1. USA2. United Kingdom3. Brazil Creative City Rankings: 1. New York2. London3. São PauloCreative People of the Festival Rankings: Director of the Festival: 1. Nisha Ganatra, CHELSEA PICTURES, New York, USA2. Markus Ahlm, COLONY, Stockholm, Sweden3. Similar But Different (Charlotte Fassler / Dani Girdwood), SMUGGLER, London, United Kingdom Creative Director of the Festival: 1. Jean Zamprogno / Fernando Pellizzaro, DAVID, Miami, USA2. Niels Sienaert / Tim Schoenmaeckers, FCB CHICAGO, Chicago, USA3. Jim Hilson / Toby Allen, AMV BBDO, London, United Kingdom Art Director of the Festival: 1. Felipe Antonioli, DAVID, Madrid, Spain2. Andy Tamayo, DAVID, Miami, USA3. Dwight Williams / Mateus Cerqueira, FCB CHICAGO, Chicago, USA Copywriter of the Festival: 1. Luis Giraldo, DAVID, Madrid, Spain2. Alexander Allen, DAVID, Miami, USA3. Jared Schermer, DAVID, Miami, USA Regional Network of the Festival – Asia Pacific: 1. DENTSU2. OGILVY3. DDB WORLDWIDE Regional Network of the Festival – EMEA: 1. PUBLICIS WORLDWIDE2. BBDO WORLDWIDE3. OGILVY Regional Network of the Festival – Latin America: 1. DDB WORLDWIDE2. AKQA3. OGILVY Regional Network of the Festival – North America: 1. FCB2. OGILVY3. McCANN WORLDGROUP
