MERCADEO Versión en español
Lisette Hoyo from Newlink America: Innovation is the key for connecting consumers with brands
3 de agosto de 2015
Lisette Hoyo, VP sénior de Servicios al Cliente de Newlink America
For Lisette Hoyo, Senior VP of Client Services, the challenges that the US Hispanic market face, are similar to those of the rest of the markets, especially in how to relate with clients.Hoyo said to Produ that the need for coherent messages with clients in different stages of the technology know-how, is part of what she is working on in Newlink America.We are developing tools to help us create innovative programs and produce outcomes that can connect consumers, and also bring content through a wide arrange of platforms. All is built under the premise of sharing a sense of purpose and value for the brand she asserted.SALUTEAM is one of the initiatives that Newlink America is developing to approach the Hispanic market, and along with Chandler Chicco Companies, they are focusing in the healthcare and pharmaceutical area. Also they are betting to aid clients with content and strategies of importance in the digital and social network area.According to Hoyo, one of the most success cases has been the Coca-Cola Mothers Day campaign, also called Inseparable, which was supported by two great Univisión talents William Valdés and Ana Patricia Gámez.They recorded some videos where they thanked their mothers, and at the same time, they promoted the interaction among consumers Hoyo said.Nowadays, Newlink America has clients such as Coca-Cola, ESPN Deportes, and INVOKANA , a prescription medicine created by Janssen Pharmaceuticals and Juan Valdéz.
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