Lixaida Lorenzo from Grupo Gallegos: I am very excited to be part of the creative team

Grupo Gallegos added a new piece to its staff by hiring Lixaida Lorenzo as Creative Director. The appointment of Lorenzo is part of the growth that the creative department has enjoyed, including the addition of Sebastián Garin, who joined the agency in March.”We are building a very exciting team, clearly distinct from others and Lixaida is part of that plan”, said Marty Orzio, creative director. “She has a unique voice and pen in the creation of stories, as well as innovative ideas for a scope of clients. She has been awarded with three Cannes Lions and other acknowledgements, and will undoubtedly take the group to another level”.Lorenzo, who performed as creative director in JWT Puerto Rico, has 13 years of experience in creative writing and directing for iconic brands, including AT & T, Gatorade, Kraft, Ford, and the American Red Cross.In recognition of her talent, Lorenzo was invited to be a member of the JWT Regional Council for LatAm. “Grupo Gallegos has a great reputation for its innovative and creative work, inspiring and relevant ideas for our clients”, said Lorenzo. “I am very excited to be part of this team, whose approach is creation, being an ambitious work in most platforms”.