Lola MullenLowe & Landia fuel the global Road to Tokyo campaign

Just as the Olympic torch is approaching Rio, another torch is arriving in Tokyo. A custom skateboard passed from one skater to the next in a journey that started in Zaragoza, Spain and ends where skateboarding becomes an Olympic sport.{Road To Tokyo;www.produ.com/publicidad/videos/index.html?Noti=11031} is an introspective journey about the future of skateboarding filmed across two continents and tells the story through the eyes of skaters who see the Olympics as an evolution of skateboarding.Iván Moreno, Founder of Nomad Skateboards says “skateboarding has evolved with events like X-Games and Street League (love it or hate it, that’s a fact). However, our core skateboard culture has not changed at all, skateboarding is still on the streets, D.I.Y. spots and skate parks. The Olympics will allow skateboarding to grow and that will have a positive effect on the industry. For me, a positive anything is better than a negative nothing.” Road To Tokyo is the story of eight skaters that crossed two continents in only 39 days. The tour was filmed by Nixon Friere, the agency in charge was Lola MullenLowe and was produced by Landia.