Lopez Negrete opens Social Media Intelligence Center

The multicultural agency Lopez Negrete Communications announced the opening of its new Social Media Intelligence Center at its Houston headquarters. The new control center with cutting-edge technology will be used by the agency’s digital advertising and social media teams to monitor, analyze and engage real-time social conversations on behalf of its principal clients.”The shift from social listening to social intelligence means using insights to inform engagement, drive content creation, build a community of advocates and, at the end of the day, cultivate meaningful relationships between the Hispanic consumer and our brands,” says Alex Lopez Negrete, president and CEO of the agency.Through the Social Media Intelligence Center, Lopez Negrete will provide campaign and real-time analytics, content and strategy development, proactive community outreach on social media, competitive analysis, media efficiency, trend and buzz tracking, plus community management and training.”We want to make it easy for our clients to understand the social health of their brands and the implications of that health on their topline,” said Leonardo Basterra, executive director of Digital at Lopez Negrete Communications.The founding of the Social Media Intelligence Center is the result of a six-month strategy aimed at developing a one-of-a-kind capability to serve Lopez Negrete clients.