Luis Camaño will direct Brand Activation Group at Grupo Gallegos

The advertising industry veteran, Luis Camaño, joined Grupo Gallegos to lead its recently created Brand Activation Group. Among his new responsibilities are working together with his peers in creative, strategic and account leadership to enhance existing activation projects and identify new opportunities for clients.”Our clients are searching for ways to engage customers with their brand in both the experiential and digital realms” said Grupo Gallegos President and CEO, John Gallegos. One of them is California Milk Processor Board -creator of the iconic campaign Got milk?- which it is working with to create a brand activation program that seeks to connect with consumers through retail, experential events and via digital and social channels to encourage them to try new food pairings with milk.”Combined with his exceptional track record as a creative lead in the retail advertising world, this will be a tremendous value for our clients” said Gallegos, referring to Camaño. He had previously been in Alcone Marketing in the position of CCO, where he created some of the most awarded and effective activation campaigns in the industry. Camaño began his career with BBDO in Argentina and New York, and also worked for five years with Ingalls in Boston.”I am thrilled for the opportunity to join Grupo Gallegos and work with our exceptional clientele” said Camaño. He added that a lot of a modern brand’s success is tied to its ability to engage and delight consumers with creative experiences in the moment.