MERCADEO Versión en español
Luis Miguel Messianu de Alma: Lets stop seeing digital as a discipline and start seeing it as a state of mind
2 de abril de 2013
Alma was the most prizewinning agency at the 2013 Addy Awards, a subject PRODU covered with Luis Miguel Messianu, president and CCO of Alma.At this years Addy Awards, several campaigns by the Alma DDB agency won gold, with the interactive campaign Adios Cliches, Hola Mexico among the most honored for its excellent strategy promoting the Hola Mexico Film Festival. What was most satisfying for the agency was getting awards for work we did for several clients, which indicates a consistent level of excellence for me that was the biggest cause for satisfaction Messianu said.Other Alma campaigns that took gold for their digital elements were Fan Pass for State Farm, Spicy McBites for McDonalds and Gaso for Tobacco Free Florida. The second cause for celebration was related to a strategy weve been developing over the past three or four years, in which we stop seeing digital as a discipline and begin to see it more as a state of mind. Almost 80 percent of the prizes we won are related to digital categories, which I love because we begin to see the results of a truly great effort we made as an agency and where were going in the future the executive said.Alma was the only agency to take three Best of Show awards, in the Digital, Non-Traditional and Broadcast categories in English.
