MERCADEO Versión en español
Luis Miguel Messianu of Alma: Clients who invested in Hispanic market are seeing the profits
14 de enero de 2013
Luis Miguel Messianu e Isaac Mizrahi de Alma (Miami)
Luis Miguel Messianu, president and CCO of Alma in Miami, and Isaac Mizrahi, senior VP and managing director of the agency, gave PRODU the run-down on their expectations for 2013, along with their view of how the market behaved in 2012.I look back on 2012 as a year when the importance of focusing on the Hispanic market was truly appreciated by clients – even considering the tough economic conditions, clients who had been investing were able to reap the profits. And the elections helped consolidate the importance of the Hispanic population in U.S. society, Messianu said.For his part, Mizrahi told PRODU that last year was very positive because it was all about working closely with clients and producing results. He also said that 2012 was important for developing agency capabilities even more, and above all in the digital area, winning new accounts and being hailed for the work created.With regard to expectations for 2013, Mizrahi said We hope conditions are similar to 2012, with a gradual economic recovery and clients who need a partner that can help them beyond the production of 30-second commercials, he said.
